Commercial & Product Strategy
Turn market signals into a prioritised product roadmap and commercial model. Align product capabilities with client needs, pricing and go-to-market positioning.
Pregonda Consulting helps fintechs, card issuers, programme managers and payments platforms translate complex commercial, product and regulatory challenges into practical, deliverable outcomes.
Whether an organisation is shaping a new product, responding to a regulatory deadline, building a vertical strategy or preparing a major bid, we work as a hands-on senior advisor operating across commercial, product and delivery boundaries.
Turn market signals into a prioritised product roadmap and commercial model. Align product capabilities with client needs, pricing and go-to-market positioning.
Support enterprise sales and procurement responses with structured solutioning, clear value propositions and credible delivery narratives.
Navigate card issuing, digital wallets, scheme compliance, account-to-account payments, KYC/AML integration and platform transformation.
Recent work spans platform transformation, government-scale disbursement programmes, digital card provisioning, vertical strategy and fintech asset management infrastructure.
We support a major UK and European e-money institution with commercial strategy, product-commercial alignment, vertical framework development and pre-sales consulting across card issuing, disbursement and digital wallet programmes.
We led product definition for the replacement of a legacy UK payments stack with a modern outsourced issuer-processing platform. Interface scope covered clearing connectivity, KYC/AML, FX liquidity and scheme compliance across a cross-functional programme.
We delivered a fintech asset management platform from zero to live for a private equity group, covering vendor selection, KYC/AML automation, GP/LP investor portals and profit share waterfall logic.
We work with leadership teams, product organisations and commercial functions that need senior support without the overhead of a full-time hire.
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